However, DuckDuckGo argues that especially with Privacy Sandbox enabled, Google Topics and FLEDGE raise particular privacy concerns that are discriminatory, exploitative, and potentially embarrassing to Chrome users. The company also introduced new protections for Google accounts and Google Search. Privacy and security were big topics at Google’s recent I/O developer conference, where the company introduced My Ad Center, a way of manually customizing the personal information that could be targeted by ads, as well as the ad topics you’ll be delivered. Google appears to still have a very loose definition of Privacy Sandbox, indicating that some solutions will “limit sharing of user data with third parties and operate without cross-app identifiers.” “While Google is positioning this as more privacy respecting, the simple fact is tracking, targeting, and profiling, still is tracking, targeting, and profiling, no matter what you want to call it.” “These new methods enable creepy advertising and other content targeting without third-party cookies,” DuckDuckGo said in its blog post. Google Chrome’s latest update solves the browser’s biggest problemĭuckDuckGo’s beta browser for MacOS puts privacy firstĭuckDuckGo’s new web browser won’t rely on any Chrome technology Even now, it's been three months since the Google Maps app has been updated, though most other apps have now received App Privacy labels and updates. Google delayed adding the labels for so long that its apps went more than two months without being updated. Many of Google's major apps did not start getting privacy labels until late in February, even though Apple's rule went into effect in December. Most people are likely not surprised at the extent of the data that Google collects, but having it in one spot in the ‌App Store‌ is a stark reminder. Google's own marketing data includes all of the above information along with contact info and device identifiers, plus there's even more data collected for analytics, app functionality, and product personalization.ĭuckDuckGo claims that Google 'wanted to hide' the information that it collects, which is why Google took so long to roll out support for App Privacy labels. For third-party advertising purposes, Google collects data that includes location, search history, and browsing history. Google recently added App Privacy labels to its Google Search app, spelling out the extent of information that's collected. Spying on users has nothing to do with building a great web browser or search engine. After months of stalling, Google finally revealed how much personal data they collect in Chrome and the Google app.

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